Articles
PLUS More: Your Daily Card Spend Turned into Real Savings with On-Chain Loyalty Rewards
5 min read
May 12, 2025
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After a historic decade starting in 2015, Plutus pioneered tokenisation of real-world assets (RWA) through on-chain loyalty rewards with Pluton (PLU), reshaping the future of card spending and savings. Now, we unveil our biggest leap forward: PLUS More.
With over $58 million in loyalty rewards delivered to date, we’ve reached a rare milestone. Plutus is the sole company to have built practical on-chain utilities used daily and continues to innovate and grow since the early era of blockchain until now.
Because we believe you deserve more…
PLUS More: The Next Era of Savings and Loyalty Rewards,
Built By You, For You.
Every year, billions in loyalty points go to waste, trapped in outdated, opaque systems you don’t control or understand. We changed the game by tokenising loyalty rewards with PLU, and now take it up a level with PLUS More!
Dynamic, flexible, and universally appealing rewards that unlock more with every tap.
Whether it's your daily coffee or your weekly grocery run, or those painful utility bills, every spend becomes an opportunity to get something back.
But this isn’t just another loyalty reward or a high-cost cashback scheme.
Launched as PLUS Points for in-app use, it's being built on Base, the Ethereum Layer 2 incubated by Coinbase. Once licensed, PLUS More will become available as PLUS Tokens, enabling payouts and connected-wallet access to in-app utilities.
PLUS More upgrades legacy rewards with real on-chain utility: massive discounts on gift cards via PlutusGifts, savings on air miles through PlutusMiles, and cashback on travel with PlutusTravel, as well as card-top ups with PlutusSwap, plus much more to come.
Built on Base, once available to customers post licensing, it becomes an on-chain utility token you truly own, use, and understand and earn with every tap of your Plutus Card.
Because life costs money, and you deserve more from it. PLUS More.
Watch our video explainer below for a simple guide on this innovative upgrade!
PLUS More is a non-financial, utility-based point system earned through everyday spending using your Plutus Card. It's a reward system similar to in-app loyalty points, such as airline miles, Starbucks stars, ALDI points, or your Fortnite Vbucks, but 10x better.
You can earn more PLUS by:
Your each PLUS can be used for up to £/€10 in benefits across these in-app utilities:
And in the future, we're building to unlock even more, including:
All tracked on-chain. All owned by you in your own wallets.
Note: Some listed features require licensing. Please see below for more details.
PLU Stacking & PLUS More
PLU stacking now takes centre stage as customers who have already earned it will be able to access Reward Levels as no more PLU is being issued.
Historical Burn & Rare PLU
With daily PLU emissions ended, PLUS More now powers rewards and everyday usage. PLU becomes increasingly rare, with only existing holders who’ve already earned it able to stack it to unlock Reward Levels. A confirmed burn will reduce supply to 17M PLU within 3 months, with a longer-term unconfirmed target of 13.8M, marking a major leap in scarcity.
More details: Final Reconciliation & PLU Burn Schedule
Decentralised Utility
PLU is now a self-custodied token with real-world use and no further emissions. After the burn of the Rewards Pool, it will become fully decentralised, with on-chain utility powered by Plutus.
Why Base? Because security, scalability and compliance matter.
"Their commitment to compliance, innovation, and long-term integrity made them the perfect match to deliver PLUS More and shape the future of loyalty rewards."
— Danial Daychopan, CEO & Founder
Read more:
With Base, PLUS More tokens offer low fees, fast execution, self-sustainability, and a clear path to compliance across the UK and EU. And in the near future, the US, and other regions.
Currently in development, brands will be able to plug directly into the PLUS More network to launch custom loyalty programs using PLUS tokens powered by Plutus.
Through the Plutus API, businesses can buy PLUS tokens to reward their customers and access the in-app utility marketplace. These tokens sold to B2B partners are not newly minted; they come only from tokens that customers have already spent on utilities inside the app. This means the total supply stays the same.
By reusing these tokens, the system stays balanced: more benefits are delivered to customers without inflating tokens and reducing the token’s intrinsic value in-app. It’s a simple, smart loop that keeps the ecosystem healthy and sustainable.
This makes PLUS More, more than a product—it’s infrastructure:
A modular, timeless, and permissionless rewards layer for modern commerce.
More details: Rewards-as-a-Service (RaaS)
PLUS More is now live in-app and also on-chain but in a restricted launch phase:
Once approvals under MiCA (EU) and the UK’s FCA are secured, full functionality will unlock, including wallet transfers, redemption perks, and partner access.
Expected in 2025–2026, here are some of the planned features:
From launching the first tokenised rewards concept and pioneering real-world assets (RWA), and delivering a one-of-kind non-custodial crypto-fiat exchange, and coining the term “DEX” in our original 2015 white paper when blockchain was still in its infancy…
Plutus has always been about one thing: giving people more.
Now, with infrastructure that’s served hundreds of thousands and delivered tens of millions in rewards with Pluton (PLU), we introduce PLUS More: the next era of rewards.
A bridge between your money and your sovereignty, powered by Rare PLU.
Your daily shop. Your bills.
Your Money. Your Life.
Your Plutus Card. PLUS More.
Start saving more: Log In Now
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