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Plutus Welcomes Fintech Veteran Perry Blacher to the Board

5 min read
August 12, 2025

We are thrilled to announce that Perry, a seasoned fintech specialist with 25 years of experience in building and operating online businesses, has joined Plutus as a Non-Executive Board Member. In this role, Perry will observe and support Plutus’ Series A fundraising, as well as our ambitious plans for the international expansion of the rewards card and the launch of tokenised deposits.

Perry’s career spans leadership roles, entrepreneurial ventures, and investment expertise. After graduating from both Cambridge and Harvard, he began his professional journey at McKinsey & Company, before moving to Microsoft in 1998 and later becoming a founding Principal at Chase Episode 1 Partners.

“Plutus has demonstrated remarkable resilience and innovation by scaling organically in such a competitive space. I’m excited to join the board at this pivotal stage, supporting Danial and the team as they prepare for Series A and expand internationally. The opportunity to combine tokenised real-world assets with practical financial products is one of the most exciting frontiers in fintech, and I look forward to contributing to that journey.”
Perry Blacher

Perry also has a strong track record as an entrepreneur, founding and leading two businesses, Serum (2002) and Covestor (2007), both of which were successfully acquired by public companies. Over the past decade, he has focused on investing in and advising fintech businesses, serving as a Venture Partner at Amadeus Capital and holding advisory or non-executive roles at Barclays UK, Google, Onfido, Transfergo, Clearscore, CDC, and other fintech innovators.

 “We’re thrilled to welcome Perry on board. Since publishing our 2015 whitepaper, Plutus has organically scaled to millions in revenue, fully self-funded without outside capital, a rare achievement in fintech. With Perry’s knowledge and guidance, we are now preparing for our Series A and scaling beyond 1 million customers.”
Plutus CEO, Danial Daychopan

Perry’s deep operational experience and strategic insight bring invaluable expertise to Plutus as we strengthen our leadership team, expand beyond the UK and EU into the US and UAE under a new Europe-headquartered corporate structure, and continue driving innovation in tokenised real-world assets (RWA), enhancing loyalty rewards and bank deposits alongside the broader fintech space.

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